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The 10 Biggest Graphic Design Trends of 2022

inspiration The 10 Biggest Graphic Design Trends of 2022

In our annual trend report we bring you the design trends set to make waves in the year ahead, helping you to stay ahead of the curve and create designs that resonate with your audience.

The biggest graphic design trends of 2022 include a range of exciting styles and approaches that push the boundaries of print and brand design, with beautiful embossed packaging, pictotype logos, Mincho typefaces and kooky brand mascots set to define the face of graphic design and print design in the coming months. 

Read on to discover our prediction for the ten biggest design trends in 2022 as well as tips for illustration trends and branding trends to help bring your 2022 design projects to life.  


The 10 Biggest Graphic Design Trends and Branding Trends of 2022

 

We analyse search data and emerging project work across an international roster of creative agencies to compile our annual design trend report. We anticipate the biggest graphic design trends of 2022 to include: 

 

  1. Embossed Packaging
  2. Pictotype Logos
  3. Refined Retro
  4. Noisy Gradients
  5. Brand Mascots
  6. Mincho Typefaces
  7. Red
  8. Cut-Away Type
  9. Sinuous Serifs
  10. Endorphin Design

 

Scroll down to read more about each graphic design trend in detail, and discover tips for putting each trend into practice in your own design projects.


Trend 1: Embossed Packaging

 

Texture will be a widespread yet understated trend in design in 2022, with embossed packaging bringing quiet luxury to lifestyle and food products. Embossed illustrations and graphics, as well as logos and typography, help to bring depth and tactility to packaging designs, and they look even more ethereal without colour variation.

This design trend requires a confident approach to print—in absence of colour the whole focus will be on the quality and physical appeal of the paper stock. Avoid print-on-demand services and consult local suppliers for the best results.

 

2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022

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2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Embossed packaging designs for candle brand 1882 Ltd. by Pentagram.

 

2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022

2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Packaging design for restaurant El Capricho by Lavernia & Cienfuegos.

 


Trend 2: Pictotype Logos

 

With type-based logos still retaining popularity into the coming year, designers will start looking for new ways to differentiate typographic designs. Introducing the pictotype logo—these type-focussed logos include a graphic reference to the brand name or theme of the product. Whether it’s a subtle crescent moon in the logo of lifestyle brand Moonglade or a knitted texture woven into the fabric of the Hug Scarves logo, 2022’s pictotype logos manage to steer away from novelty territory with subtly stylish details.

 

pctotype 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022

logo design 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Brand identity for Hug Scarves by Adam Lowe.

 

logo design 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022

logo design 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Logo redesign and brand identity created for Moonglade by obys digital agency.

 


Trend 3: Refined Retro

 

As the recent rebrand for Burger King demonstrates, the power of nostalgia marketing still stands in 2021, and we expect to see a range of similarly retro-tinted designs across branding in particular in 2022. The timing for a resurgence of retro-influenced design is no coincidence—after the pandemic, consumers are particularly receptive to nostalgic products and brands, which offer emotional reassurance and comfort in an uncertain modern world.

However, rather than an authentic reiteration of the past, logos, graphics and type will have a more refined retro feel in 2022, with sleeker lines, contemporary color palettes and a notable absence of vintage textures. 

 

retro 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022

retro 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Goat serif typeface created by Khaled Ayman.

 

2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Brand Identity for luxury scarf retailer Rococó by Sofia Noceti.

 


Trend 4: Noisy Gradients

 

Can any graphic designer remember a time when gradients weren’t on-trend? From 80s-inspired neon sunset styles to pastel-hued washes of colour, gradients have been a near-permanent fixture of design layouts over the last few years. Gradients aren’t going away anytime soon, but they are evolving into something a little more interesting. Introducing grainy, noisy texture into your gradients gives designs a vintage, airbrushed style, as well as adding more depth to illustrations and graphics. 

Introduce texture to gradients with overlay images or noisy glows, or go one step further and experiment with a texture-boosting print technique such as risography or letterpress. 

 

gradient 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Packaging design for Mercearia Long Fong by WWAVE DESIGN.

 

gradient 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Risographic business cards created by Studio Superkolor.

 

gradient 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Gradient-tinted packaging designs for concept store Mia Fringe by Parallax Studio.

 


Trend 5: 3D Brand Mascots

 

We’ve come a long way since Microsoft’s Clippy, even though Microsoft have recently threatened to resurrect the loveable annoying paperclip character. Luckily, today’s brand mascots are much more fun and dynamic. A number of brands have introduced 3D mascots—often created using CAD software and animated to accompany marketing videos, apps and websites—which take inspiration from gaming, cartoons and Japanese anime. A crossover design trend that seems to have emerged from the gaming and TikTok world, these cute characters add extra energy and interest to digital designs. 

 

2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
3D animated characters created by Pentagram for cloud-based HR solutions company Cornerstone.

 

2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
3D characters as part of the ‘Meet your new favourite co-workers’ campaign from productivity app QOZO, created by creative agency Fancy Lamp.

 


Trend 6: Mincho Typefaces

 

Mincho, which translates to ‘Song’ in Japanese, refers to a traditional form of type design that is used to display Chinese, Japanese or Korean letters. Characterised by high-contrast strokes and a tranquil, calligraphic style, the modern wave of Mincho typefaces are being used to set English-language content on otherwise simple websites and print layouts. Combine these Japanese-inspired fonts with monochrome color palettes and black-and-white photography to maximise their elegant appeal.   

 

mincho typeface 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Bota typeface by Pizza Typefaces.

 

signifier mincho typeface 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Signifier serif typeface by Klim Type Foundry.

 

mincho typeface 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Self-Modern Mincho typeface by Bretagne Type Foundry.

 

mincho typeface 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Eiko free font by Pangram Pangram foundry.

 


Trend 7: Red

 

Strong, graphic and to the point, red has never completely fallen from fashion but this impactful colour is definitely having a moment across branding and marketing. This warm and potent hue feels like a breath of fresh air when used in isolation, bringing a commanding mood to websites and print layouts. 

In 2022, expect to see red being used in a more confident and graphic style, whether set as a simple backdrop for brand communications or used as a powerful accent colour on packaging, logos or stationery. Red’s versatility can be seen in the designs below, whether giving a retro feel to poster designs for MESiBA, a sense of playfulness to packaging for Dino Burger or fuss-free graphic simplicity to the brand identity for Jump by Uber. Combine large washes of crimson color with white for a crisp, clean feel.

 

mesiba poster design 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Poster designs for MESiBA by Nick Barclay.

 

2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Packaging design for Dino Burger created by Au Chon Hin.

 

uber jump branding 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Brand identity for Jump by Uber, created by Adam Whitfield and Braz de Pina.

 


Trend 8: Cut-Away Type

Whether a curvy sans serif or a sculptural serif, give your typography an instant update for 2022 by introducing cut-away sections. This striking and graphic font trend gives lacklustre type more character and quirk, prompting viewers to look twice. Be bold and cut away a section from your letterforms or logos to create a geometric effect or for curvier typefaces increase the contrast of strokes to dramatic effect, to create a stencil-style effect. 

2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Brand identity and stationery design for Fuller Brand Communication by Sean Kane.

 

2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Brand identity for tech sleeping aid Lucid by Fiction.

 

2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022

2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Brand identity for True Mods by LA-based agency Outfit Branding & Design.

 


Trend 9: Sinuous Serifs

One of the biggest design comeback stories of recent years is the triumphant return of the serif after decades in the wilderness. While sans serifs will always offer clean and contemporary minimalism, a beautiful serif typeface can really bring something extra to designs that require a high-end or luxurious look. 

In 2022, we’ll see the serif trend pushed even further with ever more sinuous and sensual serif typefaces that playfully melt and curve, creating a modern interprettaion of calligraphic 1970s-inspired type styles. Use for social media, lifestyle branding or retail products to elevate designs instantly.

serif 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Brand identity for Dalo Beauty by Studio Impulso.

 

serif 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
BM Babet typeface created by Murathan Biliktü.

 

serif 2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Greca modern serif font by Fonts Team.

 


Trend 10: Endorphin Design

We could all do with a mood boost post-pandemic, so it’s no surprise that optimistic and ultra-colourful design is set to continue into 2022. Multicolored rainbow-hued palettes and childlike graphics characterise this playful design trend, helping to spark joy across a range of designs, from packaging to websites. 

2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Packaging designs for erbe solid shampoo by Lucía Píngaro.

 

2022 graphic design trends the biggest print design trends graphic design trends illustration trends branding trends of 2022
Identity and packaging for comedy club network 42 Play by cheeer STUDIO.

Go Forth and Try Out a New Graphic Design Trend

Whether you’re looking for an endorphin boost or a fresh update for your typography, 2022’s biggest design trends have plenty to offer for your design projects. Try out a Mincho typeface to give a sculptural edge to website text or go all-out with a bold crimson palette to give your print designs and web designs more style and substance over the coming months. 


Looking for more design inspiration?

Discover inspiring font lists, graphic design tips and endless inspiration on our Inspiration page.