The food inside may taste great, but the wrapping on the outside looks even more delicious!
These packaging designs for coffee, chocolate and groceries are works of art in themselves. Delve in and get inspired…
1. Mast Brothers Chocolate by Mast Brothers
The Mast Brothers have always had the most stylish and sophisticated packaging for their deluxe chocolate bars, but the recent update to their suite of chocolate wrappers, including new patterns and cleaner typography, takes the style-factor to new levels.
What makes this packaging so luxurious? Maintaining that matte, butcher-paper stock gives the chocolate an artisanal feel that combined with artistic patterns and uber-cool type makes the packaging even more desirable than the chocolate inside. Which is no mean feat!
Design: Mast Brothers
2. Louis Charden by Backbone Branding
This French-inspired brand identity for Armenian café and bakery, Louis Charden, is a lovely example of taking traditional styles (brown paper packaging, hand-written script logos) and making them feel instantly fresh and modern.
Bringing hand-drawn illustrations into the identity makes every packaging item unique and adds quirky charm to even the simplest brown paper bag.
Looking for even more packaging inspiration? Check out our pick of the most stylish wine label designs.
3. Loving Earth by Round
Australian agency Round were tasked with bringing organic chocolate brand Loving Earth to a wider audience, and help them to stand out in a sea of organic products.
The result? A complete packaging overhaul with an emphasis on zingy color combinations, flat-style illustration and strong, slab typography. We love how the packaging feels solid and chunky with a stronger paper stock.
Design: Round for Loving Earth
4. Marmel by Diana Polar
Diana’s packaging designs for Marmel, a confectionery shop in France, are a positive feast of pattern and color. Copper-foil finishes add a luxurious and on-trend touch to candy-stripe patterns in shades of violet, lemon and black.
Design: Diana Polar for Marmel
5. Redesign for ASDA Basics Range by Beth Fox-Fuller
This concept redesign for the basics range of British supermarket ASDA is a great lesson in simplicity. Stripping back color and distracting graphics from the labels and packaging allows the product itself to take center stage. A neutral color palette makes the food feel more luxurious and much less ‘basic’.
Design: Beth Fox-Fuller