Email newsletters might have become an integral part of marketing campaigns, but print catalogues, booklets and look books are still tried-and-tested tools for reaching customers directly and getting them excited about your brand.
These might once have been dull directories, but now designers are using the catalogue format to creative effect, enlivening layouts with artistic typography, zingy color and striking photography. Read on to find the inspiration for your next catalogue design…
1. Desigual Catalogue, Spring/Summer 2016
Colorful, fresh and completely in tune with fashion brand Desigual‘s youthful and joyful aesthetic, this catalogue design by Astrid Ortiz combines punchy background color with energetic photography for layouts that feel infectiously fun.
2. Sandro Desii Catalogue
Catering brands take note—food catalogues don’t need to be formulaic, they can be just as stylish as other product marketing media. This utterly minimal and chic take on a pasta salad catalogue by Spanish design agency Lo Siento shows the power of sticking with a strong and simple presentation style and color palette across all your pages.
3. Margaret Howell Catalogue
British fashion designer Margaret Howell‘s minimal, timeless style is translated to print by London-based agency Studio Small. The studio has collaborated with Howell for over ten years, and their print designs for the house’s seasonal look books are honed to perfection, with block color detailing, clean sans serif type and minimal product presentation. For fans of minimal catalogues, this is the perfect style to aspire to.
4. Saint Étienne Opera House Seasonal Programme
If you’re looking for inspiration for an events catalogue, you’ve come to the right place! This approachable, immersive design from French agency Graphéine shows how print media can create channels of communication between the arts programmer and potential new audiences. Zesty color, fun photography and quirky type keeps the design looking fresh and fun, and helps to give a feel for the experience of seeing the opera in person.
5. Shoe Guru Catalogue
Though admittedly designed for web, this striking presentation for Shoe Guru combining product shots with energetic dance photography would translate equally well to a print format. The diagonal dividers used to split the sections and create contrast between light and dark parts of the layout is a visual feast for the eyes, and would be simple to recreate on the pages of a print catalogue or look book.
6. Friend of Mine Catalogue
Minimal catalogue designs strip away clutter and help to showcase products in a clearer, simpler way. This is a great format for high fashion, where the products are often beautiful enough to command attention on their own without the distraction of busy type or color. This look book design by The Drop creative studio for fashion brand Friend of Mine is cool, sexy and effortless. We love the geometric graphics used to frame some of the photos.