With the holiday season fast approaching, we thought we’d take a look at something a little more indulgent here at InDesignSkills. Wine and other drinks bottles can be the perfect canvas for incredibly creative, beautiful print designs, many of which will have been created or finalised using InDesign.
From the minimal to the extravagantly ornate, there are all sorts of label styles here to inspire your next packaging design project.
1. Andevine Wines
This Australian wine brand showcases moody, vintage-style flora on their dark, dramatic labels. An absence of typography on the front of the label allows the illustrative design to shine, and reinforces the luxurious, mysterious feel of the brand.
Dark label designs don’t have to be boring. Borrow from old styles of painting and photography to give your packaging designs a grown-up, opulent look.
2. Mount Franklin Lightly Sparkling
A limited-edition design for the Australian drinks company, with illustrations by fashion designer Akira Isogawa. The intricate Japanese-inspired design wraps around the bottle in an organic, delicate way, allowing the typography and logo to be beautifully framed. The choice of colours also lends the product itself a fresh, summery feel.
This design shows how effective it can be to print designs directly onto the bottle, without being limited by the sizing restrictions of a standard bottle label.
3. Mask Spirit New World Wines
Certainly not shy and retiring, these designs for limited edition New World wines showcase cartoonish illustrations alongside glamorous gold typography. A fun way of introducing perhaps less well-known wines to the consumer.
VinProdService LLC; Design by Brandiziac
4. Karadag Wines
Beautifully illustrated label designs from Russian graphic designer Nadie Parshina. The monochrome artwork was intended to raise awareness about an endangered conservation area in Karadag, in Crimea.
Karadag Wines; Design by Nadie Parshina
5. El Grillo
Following the trend for black and white labels, this is an outstanding example of how minimal label designs can often be the most effective. The puritanical artwork for Spanish wine brand El Grillo (‘The Cricket’) doesn’t need to shout to hold attention.
The typography and logo reference digital, modernist styles, while maintaining a lively sense of humour and freshness.
These fantastic labels for Californian wine brand Janzen really take into account the printed texture of the wine label, resulting in a design that is tactile as well as visually pleasing. The branding is also flexible, working well across different colour palettes.
7. B Meadery and Vineyard
New York-based designer Joli Glantz has put together these simple yet striking labels for B Meadery and Vineyard, a Virginian company that produces mead (a drink made with fermented honey, rather than grapes). The label designs are accessible, rustic and look fantastic as part of a series of products.
The designs also reflect a less masculine aesthetic than some of the other designs we’ve featured here, using decorative typography and subtle colours, opening the product up to a broader consumer audience.
B Meadery and Vineyard; Design by Joli Glantz
Noticed some fabulous bottle label designs we’ve not mentioned here? Please share them with us below. We’ll also be publishing a packaging design tutorial very soon.